Post by account_disabled on Dec 14, 2023 10:46:45 GMT
Since the number of voice searches is increasing, and we will also see what optimizations you can make to your website to improve your positioning in searches that use spoken words. Let's go together! How does voice search work? Google constantly refines its positioning algorithm to, in this way, offer the most relevant results to its users' searches. One of these updates, which went live in 2013 and was nicknamed Hummingbird , was essential to the successful performance of voice search. The main advantage of this update was that Google began to understand user queries better.
Instead of only considering the meaning of the Phone Number List keywords and listing the relevant results in that sense, the search engine also began to interpret the intention and context behind the queries. That is, Google began to value more the semantics of the content and what is really relevant to the user, taking into account what they are searching for and why. If the algorithm judges that a certain page is more interesting to the user, it will position it among the results, regardless of whether it has the keyword corresponding to the search or not.
In addition to offering results that are more appropriate to the user's search, this small change also increases the efficiency of voice searches. Google was already working on natural language processing before, but combining these studies with the improvements of the Hummingbird update , the results were even more satisfactory. It is important to note that, in general, searches carried out using the spoken word have some different characteristics from searches with written words.
Instead of only considering the meaning of the Phone Number List keywords and listing the relevant results in that sense, the search engine also began to interpret the intention and context behind the queries. That is, Google began to value more the semantics of the content and what is really relevant to the user, taking into account what they are searching for and why. If the algorithm judges that a certain page is more interesting to the user, it will position it among the results, regardless of whether it has the keyword corresponding to the search or not.
In addition to offering results that are more appropriate to the user's search, this small change also increases the efficiency of voice searches. Google was already working on natural language processing before, but combining these studies with the improvements of the Hummingbird update , the results were even more satisfactory. It is important to note that, in general, searches carried out using the spoken word have some different characteristics from searches with written words.
